Restaurant
Food launch
1.2MLocal
SOCIAL CONTENT FOR BRICK-AND-MORTAR BRANDS
Turn local attention into people through the door.
Sobi Social plans, shoots, edits and publishes scroll-stopping content for gyms, restaurants, shops and other businesses customers can actually visit.
- Filmed on location
- Edited for Reels, TikTok and Shorts
- Monthly content subscriptions
- Built for local growth
1.2MViews24KLikes3.6KClicks
Gym
Class energy
842KLocal
Retail
New arrivals
618KLocal
London, UK
WHO WE WORK WITH
Made for places people choose in person.
From neighbourhood favourites to growing multi-site brands, we create content that turns local attention into real-world visits.
If customers can visit it, we can help people discover it.
- Restaurants
- Gyms
- Cafés
- Retail
- Salons
- Clinics
- Barbers
- Food shops
- Experiences
- Studios
WHY LOCAL CONTENT FALLS SHORT
Your business is worth visiting. Your content should make that obvious.
Great businesses are often let down by inconsistent content, limited time and social activity that never translates into meaningful customer action.
You run the business. We make it impossible to overlook.
01
Your best moments go uncaptured
The products, people and experiences that make your business special rarely make it onto social media.
02
Content becomes another task
Planning, filming, editing and publishing consistently is difficult when you are already running the business.
03
Attention does not become footfall
Views and likes mean little unless they lead to visits, bookings, enquiries and purchases.
WHAT YOU ACTUALLY NEED TO GROW.
A complete content team, without the full-time hires.
Content strategy
Monthly ideas built around your goals, offers, audience and local market.
On-site production
Professional video and photography captured at your venue.
Short-form editing
Platform-native reels, TikToks and Shorts designed to retain attention.
Publishing and management
Captions, scheduling, profile optimisation and optional community management.
Reporting and optimisation
Clear monthly insights showing what worked and what should be created next.
PROOF THAT STOPS THE SCROLL.
Made to stop the scroll and start the journey.
Food and hospitality
Independent restaurant
Eight-reel monthly content system built around signature dishes, staff personalities and local discovery.
Boutique gym
Member stories, trainer-led education and high-energy class content.
Independent retailer
Product demonstrations, new arrivals and founder-led storytelling.
Food shop
Preparation, provenance and product-led content designed for local sharing.
A CLEAR SYSTEM BEATS GUESSWORK.
From first idea to live content in four simple steps.
01
Plan
We learn about the business, audience, offers and upcoming priorities.
02
Shoot
We visit the location and capture a month of content in one structured session.
03
Create
Our team edits each asset, writes the supporting copy and prepares the schedule.
04
Grow
Content goes live, performance is reviewed and the next shoot becomes sharper.
One point of contact. Clear monthly deliverables. No chasing multiple freelancers.
PACKAGES BUILT FOR REAL OUTCOMES.
Choose the content engine that fits your business.
Clear monthly deliverables, professional on-site production and no vague agency retainers.
Packages are based on one monthly content cycle. Travel outside the agreed service area, advertising spend, influencer fees and additional locations are quoted separately. Initial three-month commitment.
Example of Add-ons
Extra edited reel: £95Extra filming hour: £125Additional location: from £350 per monthPaid-social management: from £350 per monthInfluencer campaign management: from £500One-off launch campaign: from £1,250
THE STORY BEHIND THE STANDARD.
Local stories, beautifully told.
Sobi means "photo" in Bengali and Sylheti. The name reflects what we believe: the best content starts by noticing what is already special about a place, product or person.
We combine thoughtful storytelling with fast, platform-native execution to help physical businesses become more visible online and more visited offline.
Local by design
Content built around neighbourhood audiences and real-world visits.
One monthly system
Strategy, production, editing and publishing under one roof.
Commercially focused
We optimise for attention that can become enquiries, bookings and footfall.
EVERY QUESTION BEFORE YOU COMMIT.
Questions, answered.
We work with customer-facing physical businesses including restaurants, cafes, gyms, shops, salons, clinics, barbers, studios and leisure venues.
Yes. Monthly packages include travel within the agreed service area. Travel outside this area is quoted separately.
No. We can create product-led, venue-led or staff-led content depending on what feels authentic for your business.
No credible agency can guarantee virality. We build a consistent content system, test different creative formats and optimise around measurable customer actions.
You will receive content for approval before it is published. Each package includes a defined number of revision rounds.
Packages begin with a three-month commitment, giving us enough time to test formats, build consistency and learn what performs.
Yes. Paid-social creative and campaign management can be added to any suitable package.
YOUR NEXT 20 MINUTES COULD CHANGE EVERYTHING.
Ready to make your business impossible to scroll past?
Book a free 20-minute content audit. We will review your current social presence and give you three practical content ideas for your business.
No obligation. No generic sales deck. Just useful ideas.