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sobi

SOCIAL

SOCIAL CONTENT FOR BRICK-AND-MORTAR BRANDS

Turn local attention into people through the door.

Sobi Social plans, shoots, edits and publishes scroll-stopping content for gyms, restaurants, shops and other businesses customers can actually visit.

View our packages
  • Filmed on location
  • Edited for Reels, TikTok and Shorts
  • Monthly content subscriptions
  • Built for local growth
1.2MViews24KLikes3.6KClicks

Restaurant

Food launch

1.2MLocal

Gym

Class energy

842KLocal

Retail

New arrivals

618KLocal
London, UK

WHO WE WORK WITH

Made for places people choose in person.

From neighbourhood favourites to growing multi-site brands, we create content that turns local attention into real-world visits.

If customers can visit it, we can help people discover it.

  • Restaurants
  • Gyms
  • Cafés
  • Retail
  • Salons
  • Clinics
  • Barbers
  • Food shops
  • Experiences
  • Studios

WHY LOCAL CONTENT FALLS SHORT

Your business is worth visiting. Your content should make that obvious.

Great businesses are often let down by inconsistent content, limited time and social activity that never translates into meaningful customer action.

You run the business. We make it impossible to overlook.

01

Your best moments go uncaptured

The products, people and experiences that make your business special rarely make it onto social media.

02

Content becomes another task

Planning, filming, editing and publishing consistently is difficult when you are already running the business.

03

Attention does not become footfall

Views and likes mean little unless they lead to visits, bookings, enquiries and purchases.

YOUR FRACTIONAL CONTENT TEAM

One brief.
Five specialists.
Zero handovers.

Your dedicated Sobi lead coordinates strategy, production, editing, publishing and reporting, so you never have to manage separate freelancers or chase the next step.

One person accountable from the first idea to the final post.

SS

YOUR SINGLE POINT OF CONTACT

Your Sobi content lead

One person accountable for the complete month.

Strategy · Production · Delivery

PROOF THAT STOPS THE SCROLL.

Made to stop the scroll and start the journey.

Plated restaurant food and table setup
Food and hospitality

Independent restaurant

Eight-reel monthly content system built around signature dishes, staff personalities and local discovery.

Gym floor with training equipment and active session
Fitness

Boutique gym

Member stories, trainer-led education and high-energy class content.

Retail shop interior with featured products
Retail

Independent retailer

Product demonstrations, new arrivals and founder-led storytelling.

Bakery products arranged on display
Food retail

Food shop

Preparation, provenance and product-led content designed for local sharing.

HOW SOBI SOCIAL WORKS

One shoot in.
A month of content out.

We plan, capture, edit and package your monthly content. You join one strategy call, attend one focused shoot and approve the final direction.

01

Plan the month

We identify what your audience needs to hear and turn your commercial priorities into a focused monthly shot list.

YOUR PART

One 30-minute call

APRIL CONTENT PLAN

Ready

MONTHLY OBJECTIVE

Drive qualified enquiries through short-form content.

Customer storyEducationBehind the scenesOfferFounder insight

02

Capture it in one session

We direct the shoot and capture the footage and photography needed for the month.

YOUR PART

Show up and be yourself

REC 00:49Vertical 4K
Shot list complete12 of 12

03

Build every asset

We edit the footage, select the strongest imagery, write the supporting copy and organise the content.

YOUR PART

One simple approval

EDIT WORKSPACE

v12 draft
Your next 30 days of content starts here

OUTPUT GRID

Vertical shortsPhotographyCaption copyStory assets

Approval status: ready to review

04

Publish, learn, improve

Your content goes live, performance is reviewed and the next month becomes more focused.

YOUR PART

Nothing more to chase

MONTHLY CONTENT CALENDAR

30 days
IGYTTTIGTTYTIGYTTTIGTTYTIGYTTTIGTTYTIGYT

POST STATUS

ScheduledPublishedReviewed

PERFORMANCE

Your month of content is ready

FINAL STATE

You focus on running the business.
We keep the content moving.

You give us one strategy call, one focused shoot and one approval. We manage everything required to turn it into a complete month of content.

YOUR PART

Three simple inputs. Everything else is handled.

Explore our packages

YOUR INPUT

1 strategy call1 focused shoot1 approval
↓

MONTHLY OUTPUT

A complete month of content

PlanningFilmingEditingCopywritingOrganisedReviewed

Ready for the month

PACKAGES BUILT FOR REAL OUTCOMES.

Choose the content engine that fits your business.

Clear monthly deliverables, professional on-site production and no vague agency retainers.

Launch

£495

per month + VAT

For businesses that need a reliable starting point.

Content Creation

  • 1 × 90-minute on-site shoot per month
  • 4 × Edited vertical videos
  • 10 × Edited photographs
  • 4 × Story assets

Social Media Management

  • 1 × Monthly strategy call
  • 3 × Posts per week on Instagram and Facebook
  • 1 × Story post per week across socials
  • Content strategy and ideation
  • Campaign setup
  • Analytics tracking
  • Monthly performance report
Most popular

Momentum

£945

per month + VAT

For businesses ready to post consistently and grow locally.

Content Creation

  • 1 × 3 hour on-site shoot per month
  • 8 × Edited vertical videos
  • 20 × Edited photographs
  • 8 × Story assets

Social Media Management

  • 2 × Monthly strategy call
  • 3 × Posts per week on Instagram and Facebook
  • 2 × Posts per week on TikTok and Instagram Reels
  • 2 × Story post per week across socials
  • Content strategy and ideation
  • Campaign setup
  • Analytics tracking
  • Monthly performance report
  • Monthly content calendar
  • Conversion rate optimisation

Scale

£1,495

per month + VAT

For established businesses that need a full content engine.

Content Creation

  • 2 × 3 hour on-site shoot per month
  • 12 × Edited vertical videos
  • 30 × Edited photographs
  • 12 × Story assets

Social Media Management

  • 2 × Monthly strategy call
  • 3 × Posts per week on Instagram and Facebook
  • 2 × Posts per week on TikTok and Instagram Reels
  • 3 × Story post per week across socials
  • 1 × Post per week on Google Business Profile
  • Content strategy and ideation
  • Campaign setup
  • Analytics tracking
  • Bespoke monthly performance report
  • Monthly content calendar
  • Conversion rate optimisation
  • Google analytics tracking

Multi-site

£2,095

per month + VAT

For growing brands with multiple venues or higher content demands.

Content Creation

  • 2 × 3 hour on-site shoot per month
  • 16 × Edited vertical videos
  • 40 × Edited photographs
  • 16 × Story assets
  • 2 × Locations included

Social Media Management

  • 2 × Monthly strategy call
  • 3 × Posts per week on Instagram and Facebook
  • 3 × Posts per week on TikTok and Instagram Reels
  • 5 × Story post per week across socials
  • 2 × Post per week on Google Business Profile
  • Content strategy and ideation
  • Campaign setup
  • Analytics tracking
  • Bespoke monthly performance report
  • Monthly content calendar
  • Conversion rate optimisation
  • Google analytics tracking
  • Priority editing and delivery
  • Quarterly campaign planning
  • Multi-platform content management

Prices are an estimate. Packages are based on a typical 1 month content cycle. Travel outside the agreed service area, advertising spend, influencer fees and additional locations are quoted separately. Initial three-month commitment.

Example of Add-ons

Extra edited reel: £95Extra filming hour: £125Additional location: from £350 per monthPaid-social management: from £350 per monthInfluencer campaign management: from £500One-off launch campaign: from £1,250UGC Content (POA)AI-Generated Videos (POA)

THE STORY BEHIND SOBI

The story is already there.We make it impossible to miss.

Sobi means "photo" in Bengali. We capture the people, places and products that make local businesses worth choosing, then turn them into content people remember.

A silent visual sequence showing an influencer exploring a market, Indian restaurant food and atmosphere, and a product showcase.

Now showing: People

A SOBI STORY

PeoplePlaceProduct
01PEOPLE

The faces and moments that make a business feel human.

02PLACE

The atmosphere and details that make it worth visiting.

03PRODUCT

What customers come for, enjoy and remember.

EVERY QUESTION BEFORE YOU COMMIT.

Questions, answered.

We work with customer-facing physical businesses including restaurants, cafes, gyms, shops, salons, clinics, barbers, studios and leisure venues.

Yes. Monthly packages include travel within the agreed service area. Travel outside this area is quoted separately.

No. We can create product-led, venue-led or staff-led content depending on what feels authentic for your business.

No credible agency can guarantee virality. We build a consistent content system, test different creative formats and optimise around measurable customer actions.

You will receive content for approval before it is published. Each package includes a defined number of revision rounds.

Packages begin with a three-month commitment, giving us enough time to test formats, build consistency and learn what performs.

Yes. Paid-social creative and campaign management can be added to any suitable package.

FREE PERSONALISED SOBI SNAPSHOT

Find the gapscosting you visits.

We review how your business appears online, how your content performs and how easily potential customers can take the next step. Book a free 20-minute content audit.

BRAND & PRESENCE · CONTENT SYSTEM · CUSTOMER JOURNEY

Receive your three priorities, ranked in order.

The Sobi Snapshot — cover of your free content audit report