Mithras
Restaurant
Signature dishes, the people behind them and the reasons to book a table.
Watch the reel ›
Fractional marketing for local brands
Your whole marketing department. Without a single hire.
Everything a local brand needs to keep customers walking in. One team, one fee.
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London, UK
Trusted by
MithrasChick N BoxTokia SquareSaikouThe GoatMotorlandCoco & Nut Coffee
Who we are01
The team you would have to hire.
A hire buys you one person's range. This gives you a bench: people who only do video, only do paid, only do copy. All of them better at it than any single salary could buy.
Depth on every discipline.
Each part of your marketing is run by someone who does only that.
Capability, not headcount.
Scale the function up or down without touching your payroll.
We tell you when it is not working.
Some formats fail. You hear it from us first, with what changes next.
The hiring trap02
One salary buys you one person.
A marketing manager cannot shoot, edit, design, run paid media and write copy. So you hire one, then discover you need three. Or you hire nobody and it lands on you, at eleven at night, after service.
And the salary is never the salary. National Insurance, pension, recruitment fees, kit and software take a £40,000 role well past £55,000 before anyone has posted anything.
WHAT THE HIRE DOES NOT TAKE OFF YOU
- Briefing someone every week
- Approving posts between services
- Chasing edits that are almost right
- Managing the person you hired to take this off you
True cost of a £40,000 marketing manager
Base salary£0
Employer National Insurance£0
Pension contribution£0
Recruitment fee, year one£0
Kit, software, workspace£0
Real first-year cost£0
Cost calculator03
Build the team in your head.
Add the roles you would need to hire. The web stretches as the function grows, and the total carries every employment cost with it. Most partners run the whole function with us for up to 70% less.
£42,000
£30,000
£32,000
£31,000
£38,000
£33,000
Employer NI at 15% above the £5,000 threshold. Pension 3%. Recruitment 15% in year one. Kit, software and workspace £2,400 per head.
YOUR IN-HOUSE TEAM2 HIRES
FIRST-YEAR COST IN-HOUSE
£0
£0 a month, before a single piece of work exists.
Up to 70%less than building the same function in-house. One partnership, one monthly fee.
Estimated first-year cost: £99,060 for 2 roles.
What we run04
Six roles. One partner.
A named UK lead owns the account. Specialists deliver behind them, so nothing is left to one generalist stretched across everything.
- 01
Strategy
Positioning, offers, pricing input and the quarterly plan your calendar runs on.
- 02
Production
A directed shoot day on site each month. Photography, vertical video and story assets.
- 03
Channels
Instagram, TikTok, Google Business Profile, email and SMS, planned and published for you.
- 04
Paid media
Local campaigns built, run and optimised against bookings and enquiries, not impressions.
- 05
Copy
Captions, landing pages, menus and emails, written in your voice rather than ours.
- 06
Reporting
One dashboard and one monthly review. What moved, what did not, what changes next.
Our work05
Made to stop the scroll and start the journey.
Vertical social video shot on location, built around the dishes, people and moments that make a place worth visiting.
New arrivals, walkarounds and forecourt stock, filmed on site in Beckenham.
Motorland
Automotive
Pours, pastries and the morning regulars who make the room.
Coco & Nut
Coffee shop
Chick N Box
Takeaway
Product-led food video built for late-night local reach.
Watch the reel ›
The partnership06
One partnership, scaled to your business.
No packages to pick between. We size the function around your sites, your goals and your calendar, then agree one monthly fee that covers all of it.
- 01
Everything included
Strategy, production, editing, publishing, campaigns and reporting sit inside one fee. No per-asset invoices, no scope haggling mid-month.
- 02
A named UK lead
One person accountable for the whole month, with a fixed weekly day on your account and a reply inside one working day.
- 03
Built to be left alone
One strategy call, one shoot, one approval. Everything else is handled without you chasing it.
It begins with a Blueprint
Three weeks of audit, market and numbers work that produces the plan the year runs on. Fixed fee, credited in full against your first three months. Six-month term thereafter.
Questions07
Questions, answered.
How is this different from an agency?
An agency sells deliverables and invoices per project. We replace a function: a named lead, a fixed weekly day on your account and responsibility for the outcome.
Who actually does the work?
A UK lead owns strategy, the relationship and your brand voice. Shooting and local press happen in person. Editing, design, campaign build and reporting are handled by specialists.
How long is the commitment?
Six months after the Blueprint. Marketing takes a quarter before it shows anything worth judging. It continues monthly after that.
Is advertising spend included?
Management is. Spend is not. Your budget sits on your own card, so you keep control and visibility of every pound that goes out.
What if we already have someone in-house?
That often works well. We take the strategic layer and the production capacity they do not have, and they run the day-to-day with a proper plan behind them.
Do you guarantee results?
No credible partner guarantees virality. We build the system, test formats and optimise around measurable customer actions, then show you the numbers monthly.
Free personalised brand audit
Find the gaps costing you customers.
We review how your brand shows up, how your content performs and how easily a customer can take the next step. Twenty minutes, and you keep the findings either way.
Brand & presence · Content system · Customer journey
Receive your three priorities, ranked in order.